Rockmount Bronc Styled in the West Vintage Poster turquoise The longest running shirt design

The longest running shirt design in America in a short sleeved version

they take time to make by hand

Steve found an original and made these signs which today are in stores carrying Rockmount and in the collections of people who follow the brand and its story

Hand wash or dry clean

did not know what Papa Jack was up to

Rockmount Bronc Styled in the West Vintage Poster turquoise The longest running shirt design"Papa Jack" was mighty sly when he asked teenager Steve to model for this poster in 1975. Rockmount had a long tradition of producing artwork to be displayed in stores carrying the brand across the world. Being made to feel part of a family business is what it takes to bring up the next generation. Steve, just a kid, did not know what Papa Jack was up to, but it helped hook him This period piece was kept in storage, now available for the first time in