Rockmount Ranch Wear Blue/Black Stripe Vintage Western Cowboy Poster copper though Steve lusted for it

though Steve lusted for it madly

Rockmount's 1940s design features genuine hand chenille embroidery in 100% cotton gabardine twill

This year-round weight is preshrunk

Stonewashed very soft 100% cotton

found one in a collection in Costa Mesa

Rockmount Ranch Wear Blue/Black Stripe Vintage Western Cowboy Poster copper though Steve lusted for itGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by "Papa Jack" to promote the Rockmount brand at retailers around the country. While researching his "Western Shirt" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly! As luck would have it, during the 2005 renovation