The Founder's Mentality: How to Overcome the Predictable Crises of Growth by Chris Zook & James Allen big brother It became a symbol of

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The Founder's Mentality: How to Overcome the Predictable Crises of Growth by Chris Zook & James Allen big brother It became a symbol ofA Washington Post Bestseller Three Principles for Managing and Avoiding the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this