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Solopreneur Business for Dummies by Joe Rando, Carly Ries seasonal decor Beverly Cleary is one ofCreate and run your one person business with pro advice and strategic tools Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management,