Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red GRAY COVERAGE finishing soft and silky

finishing soft and silky

Key Benefits

leaving strands bouncy

fragile hair

proven to reduce breakage by 49%

Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red GRAY COVERAGE finishing soft and silkyGoldwell Elumen Play Vivid Red is a semi permanent hair color with direct dyes for low commitment shades that fade on tone. Goldwell Elumen Play Vivid Red is a semi permanent color for anyone who wants low commitment shades they can change easily to follow trends. Its specially selected direct dyes sit on both the outer and inner levels of the cuticle for extraordinary intensity, giving color shine, brilliance, and a healthy looking Glow Effect.