550 White / Infinity Blue Low Top Sneakers #New Gen This iteration of our MADE

This iteration of our MADE UK 1500 features an inverted color scheme based on our iconic 1300JP model to elevate your look

From cap-toe low-tops to Rockstudded runners

In a culture where you’re only as fresh as your white sneaks and your fit is the perfect conversation starter

Inspired by the desire to raise awareness and inclusivity across genders

and is inspired by James Harden's quickness and unmatched ability to change direction with the ball

550 White / Infinity Blue Low Top Sneakers #New Gen This iteration of our MADERe introducing a basketball legend. The return of the 550 pays tribute to the 1989 original that defined a hoops generation. Originally worn by pro ballers in the 80s and 90s, the new 550 is simple, clean and true to its legacy.